Holiday Promo Cards
This is a legacy post from our work under Vrooooom Press. We are now Mystic Multiples, in Houston, Texas.
This past holiday season, Vrooooom Press was lucky enough to have an opportunity to work with Terrence Moline, a local designer and illustrator here in Austin, Texas. His operation produces some excellent work for print and web, and we’ve collaborated in the past on poster printing for a few local events.
This time around, Terrence contacted us for more information about our letterpress printing, hoping to find a better way to produce his annual thank you cards for clients and friends. Previously printed through print-on-demand services, the cards carried a high price point without much individuality aside from the strength of his own designs. After discussing how we could manage to produce a series of five designs without breaking the bank in high-end materials and printing plates, we came across the idea of running all 5 designs in the same color. This allowed the cards to share a common graphical element, despite the differences in illustration between each. It also helped to avoid a bulk of the setup fees associated with cleaning the press between each card run, which was limited to about 100 cards per design. A few press checks later, and poof! the cards were complete and ready to go to work on thanking TMoline’s clients.
Printed on 140# Holyoke cotton stock (which I must say, is one of my favorite stocks to work with) with a single pass of metallic copper ink using photopolymer plates. Check out the entire series in the gallery below.
Our thanks also go to Terrence for the stunning photos featured below. Thank you!